In so many words, pump and dump is an investment scam where scammers buy an inexpensive coin by market cap, advertise (or pump) it, and then sell (or dump) it once the price has risen. The inflation of the price doesn’t reflect the coin’s underlying value, which means that the price plummets once the dumping is done.
Pump and dump essentials
- A scammer or a group invests into a specific low-value cryptocurrency.
- The increase in demand and additional promotion attracts external investors.
- External investors rush in due to the fear of missing out on easy profit.
- Once the price rises, the scammers sell their coins at the grossly inflated price.
- The sudden increase in supply has an inverse effect on the price of the coin.
- Outside investors are left with worthless coins.
Searching for a target
The pump and dump scheme begins with scammers selecting a viable cryptocurrency to exploit. It is ideally a little-known or fresh-on-the-market cryptocurrency (usually referred to as an altcoin) with a small market cap and which the general public does not know well (or at all). Such a coin has poor liquidity – low trading volume and meager supply and demand – meaning that very few people are buying or selling it. Once an appropriate candidate is selected, the scammers purchase a large quantity of the coins.
Pumping it up
The increase in demand spurred on by the purchases of the scammers does part of the job to inflate the price of the altcoin. To hype the coin even more, scammers aggressively promote it across social media and communication platforms. Endorsement by public personas or institutions, whether real or (as can happen) faked by the scammers, also plays an important role in the buildup of the currency.
“Whale manipulation” is an alternative pumping strategy. Instead of just promoting the altcoin, the investor makes a substantial purchase to increase its trading volume and price through their own actions. This surge functions as additional bait for the unsuspecting trader.
FOMO never rests
Now the scammers only need to rely on the greedy nature of human beings. Effortless profit sounds like a good deal, so when people see an obscure coin rapidly growing in price, they are likely to want to hop onto the charging bull. This process, termed as fear of missing out or FOMO, is well-known in investment circles. It is the basic principle that makes pump and dump work.
The best time to dump
Once a large enough number of external investors take the bait and the hype starts dying out, it’s time for the scammers to sell what they own. The currency has reached the point where the scammers believe that its selling price is at the maximum. The scammers then sell their coins at the inflated price and pocket a hefty profit.
Aftermath: Who dropped the nuke?
The increase in supply and the drop in demand that follows start to decrease the falsely-inflated price swiftly. Dumping a sizeable amount by the scammers sends the altcoin’s price plummeting. Seeing the downward spiral and recognizing that the currency has no inherent value, external investors want to sell, too, to minimize losses. But for them, it’s already too late. Everyone who missed “dump o’clock” will likely end up with worthless coins.
Avoid the scams
Pump and dump schemes are not easy to recognize. Patterns on trading charts make no distinction between a pumped coin and a coin for which the increase in price is genuine. If purchasing coins at the initial coin offering (ICO) or investing into obscure altcoins, you always need to DYOR (do your own research) and only trade what you understand.
When investing, pay attention to exceptional price jumps (everything above 80% in a day or two is usually considered suspicious) and be careful with small-market-cap cryptocurrencies. If your research on the crypto yields no good reason for the price surge, that’s often simply because there is none. Steer clear. Your investments are better placed elsewhere.
Bitstamp has always supported only well-established cryptocurrencies with a proven track record to make sure our client’s investments are as secure as can be.
This webpage has been approved as a financial promotion by Bitstamp UK Limited which is registered with the UK’s Financial Conduct Authority. Please read the Risk Warning Statement before investing. Cryptoassets and cryptoasset services are not regulated by the Financial Conduct Authority. You are unlikely to be protected if something goes wrong. Your investment may go down as well as up. You may be liable to pay Capital Gains Tax on any profits you earn.